The Supercharged Lead Magnet

If you're a solopreneur or side hustler experimenting with scaling your product/offer, this guide is for you.

Lead magnets are freebies you dangle in front of your audience that work as a
👉🏻a low-risk introduction to what you offer
👉🏻your two minutes of fame in someone else’s life
👉🏻an opportunity to convert a casual fan to a curious follower

Popular examples of freebies include ebooks, Notion templates, social media posts, email mini courses or even videos.

I collected 40+ lead magnets in 7 weeks and analysed why they went viral or flopped.

Here's what a great lead magnet does for you:

✅ It attracts the right audience who WANT your product/offer
✅ It establishes your authority in your area of expertise
✅ It organically compounds audience interest in your product/offer

Here's why a poorly done one is so damaging to you:
❌ It sucks all your time, energy and resources
❌ It confuses and loses the trust of your existing loyal supporters
❌ It makes little impact on scaling your product/offer

This guide is designed as an interactive exercise to help you build, check and tweak your lead magnet. The tips are universally applicable to any type of lead magnets.


Use it to re-purpose and relaunch lead magnets.

Attract customers you’d LOVE.

Scale your product/offer.

You COULD do a million experiments to find out what works for you... if you had all the time, money and resources to spare and no urgency.

Leaning on 10 yrs experience in Strategic Communications, I applied my skills to formulate a framework that will help you ideate your lead magnets with clarity so that all that effort you put in goes into compounding audience interest for exponential growth 🚀🚀

F.A.Q

How should I use this guide?

The guide is based in Notion, a web-based note-taking app. It's free for personal use.

Once you get the url, please duplicate it into your own Notion database. You'll then be free to type, tweak, add on content, embed articles or social media posts into the guide as you like.

I highly encourage you to engage with the questions and prompts as you read this guide!

Can I share this template?

Yes, but I'd appreciate it if you asked them to download it from my gumroad store.

What will happen after my purchase?

You'll be redirected to the Notion template page, and you will be able to duplicate it into your own workspace. You’ll also receive an email from gumroad with the link to the template and the option to receive an invoice.

I'd like a refund.

The entire guide is free. Any donations are non-refundable.
If you purchased the Guide Me version and had a change of mind, I regret that I do not offer refunds. You can request something else (it is up to my discretion to accept your suggestion). There is no expiry date for your purchase.